Unilever Food Solutions launches foodservice industry trends report: Future Menus Top North America Trends 2024

Foodies under forty are demanding comforting, shareable, fresh-from-the-farm flavor explosions when dining out and restaurants are preparing to deliver!

Earlier this year Unilever Food Solutions' Future Menus Top North America Trends 2024 report identified top menu trends predicted to influence the restaurant industry in the coming months. Today, “GenZennials” are the driving force behind all trends, music and movies, fashion and food. Especially food. Roughly 40% of Gen Z’s monthly expenditures are dedicated to restaurants and packaged foods, surpassing their spending on clothes and entertainment. The report details how the following trends will come to life on menus and how operators can put them into action in their establishments:

Modernized Comfort Food
Low Waste Menus
Irresistible Vegetables
Local Abundance
The New Sharing

For restaurants looking to revamp menus to deliver recipes for success, the report is packed with solutions to industry-wide challenges, from cost-saving initiatives that ease labor shortages to recipes backed by forward-thinking trends.

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