Think You’re Too Young To Get Colon Cancer? Think Again


Posted: February 27, 2025 | Word Count: 731

Have you ever thought, "I'm too young to get colon cancer"? The truth is that colorectal cancer (CRC) is affecting more younger adults than ever before. Despite this alarming trend, many people remain unaware of their risk. Since colon cancer isn't exactly a topic for dinner table conversation, important discussions about family history often get overlooked. But understanding your risk and getting screened early could make all the difference.

That's why health experts have taken action. In 2021, the U.S. Preventive Services Task Force lowered the recommended screening age to 45 to help detect CRC sooner. Still, many younger adults put off getting tested, either because they don't know their risk, lack insurance coverage, or simply want to avoid the hassle of a colonoscopy.

So, if you're worried about your digestive health or you are experiencing symptoms, what are your options? Even if you have health insurance, a colonoscopy is not always covered unless you meet specific criteria. Plus, the preparation and recovery can be time-consuming.

The good news? There are easier, less invasive options you can use at home — and one of them, Reese's ColoTest, doesn't even require a prescription.

Group of friends laughing and enjoying lunch together in a cafe

With Colorectal Cancer Awareness Month in March, now is a great time to learn about your screening options, and the benefits and drawbacks of each, to help stay ahead of the disease.

Colonoscopy

Colonoscopy has long been considered the 'gold standard' in CRC screening. It is recommended every ten years for adults 45 and older (or more frequently if you're at high risk). Insurance is unlikely to cover a colonoscopy unless you're eligible due to age or family history of colorectal cancer, polyps and conditions including ulcerative colitis or Crohn's, Lynch Syndrome and others. Because a colonoscopy is a costly — and time-consuming — procedure involving days of unpleasant preparation, sedation and recovery, many people put it off. Learn more about colonoscopies and other screening methods at ColorectalCancer.org.

Stool DNA test

If you're at average risk for CRC and 45 or over, you'll need a prescription for an at-home stool DNA test kit. You then send the sample to a lab for results in a couple of weeks. This kind of test uses a combination of stool-based DNA and hemoglobin testing to detect abnormal cells that can indicate the presence of cancer. Most insurers cover the cost only if you're 45 or older, but you should check your health insurance plan for specifics.

Blood tests

Recently approved blood-based screening tests can detect colorectal cancer by analyzing specific biomarkers in your blood. On the plus side, they can be combined with other routine blood work, but they do require going to the lab, getting stuck with a needle, and waiting for results. Since these tests are still relatively new and insurance coverage may vary, it's a good idea to check with your provider.

FIT test

Fecal immunochemical tests (FIT) look for the presence of hidden blood in stool, offering a simple, non-invasive alternative for those hesitant about colonoscopies or interested in more frequent testing. Reese's ColoTest, for example, is an affordable, easily accessible screening option available without a prescription. With just one stool sample and no prep or dietary restrictions, you can self-test at home as often as you like — without the hassle of lab processing.

straight on shot of colo test box

Unlike some FIT tests that require sending a sample to a lab and waiting days for results, Reese's ColoTest delivers results in just one minute. ColoTest is 98.8% accurate in detecting hidden blood in the stool, which can be an early warning sign for colorectal cancer and other conditions, including diverticulitis, gastrointestinal disorders, colitis and polyps. It's available at pharmacy retailers nationwide and online, including Walmart, Amazon and over 7,000 CVS Pharmacy stores, plus on CVS.com.

"Researchers found that people who had FIT testing done every year had a 33% lower chance of dying from colorectal cancer," said Jeffrey Reese, president of Reese Pharmaceutical. "FIT tests can be started at a younger age and repeated every year, providing earlier detection opportunities — especially for anyone with a higher risk."

The bottom line? Screening for colorectal cancer has never been easier — or more important. Whether you choose a colonoscopy, a stool-based test or a simple FIT test, the key is to get screened. Early detection saves lives, and with new, more convenient options available, there's no reason to put it off. To learn more, visit MyColoTest.com.

Side view of colo test box

This sponsored article is available to download for free use in print and online publications. If you must edit the article, please include at least one brand reference. All articles must retain the (BPT) or Brandpoint byline.
Download this Article
Includes Multiple Photos
You may republish any provided images within print publications or Web sites only to accompany the specific article with which it appears on BrandpointContent; the image may not be used in any other capacity.